Services | PRYSM Business Consulting

CHOOSE YOUR STARTING POINT

What Does Your Business Need Most Right Now?

Each service builds a piece of your revenue operations. Start with the area that will make the biggest difference. Every recommendation begins with your goals, current process, market, and budget.

01

DIRECTION FIRST

Strategy + Clarity Package

Get clear on where your business is going

Many business owners work hard every day but still aren't sure they're focused on the right things. Marketing feels scattered, the offer isn't landing, and growth feels like guesswork. The Strategy + Clarity Package gives you a clear picture of your business, your market, and your next steps, so you can stop guessing and move forward with confidence.

Book your discovery session →

Who this is for

This package is a good fit if you are:

A startup or new business that needs a solid foundation before spending money on marketing
A small business owner who feels stuck, busy but not growing
A service business unsure who its best customers are or how to reach more of them
An established business planning a new offer, a new market, or a new direction
Any owner who has tried marketing that didn't work and wants to understand why before trying again

Signs you need this package

You describe your customer as "everyone"
You're not sure how you stand out from competitors
Your pricing or offer feels hard to explain or sell
You've spent money on ads, social media, or a website without clear results
You have lots of ideas but no clear priority
You're not sure what to do next to grow

What's included

Business Discovery SessionA focused conversation about your business, goals, challenges, and what's working now. This is where we find the real issues holding you back.
Competitor ReviewWe look at who you're up against, how they position themselves, and where there are gaps you can use to stand out.
Ideal Customer ProfileA clear description of your best customer: who they are, what they need, what problems they're trying to solve, and what makes them buy.
Offer ReviewWe review what you sell, how you price it, and how you present it, then find ways to make it clearer and more appealing to the right buyers.
Target Market AnalysisWe identify the markets and customer segments with the most opportunity for your business, so your time and budget go where they count.
Basic Growth RoadmapA simple, prioritized action plan that shows what to focus on first, what can wait, and how each step supports your growth.

Benefits

Clear direction. Know exactly where to focus your time, energy, and money.
Smarter spending. Avoid wasting budget on marketing that doesn't reach the right people.
Stronger positioning. Understand what makes you different and how to communicate it.
Better customers. Attract people who are a good fit and more likely to buy.
A more sellable offer. Present what you sell in a way customers understand and value.
Confident decisions. Replace guesswork with a plan built on real information.
A foundation for growth. Set up future marketing, sales, and lead generation to work better.

What you walk away with

A clear ideal customer profile
An overview of your competitive landscape
Recommendations to strengthen your offer
A defined target market
A basic growth roadmap with prioritized next steps

The outcome

You know who you serve, what you sell, and what to focus on next. No more guessing, just a clear path forward.

Ready to Get Clear?

Clarity comes before growth. Book your discovery session and let's build a plan that fits your business.

Book your discovery session →

02

LAUNCH + LEARN

Digital Marketing Launch + Training

Launch your marketing the right way, then run it yourself

Many service businesses want more leads but don't want to pay an agency every month for good. The problem is that doing it alone often means wasted ad money, confusing platforms, and no real way to tell what's working. The Digital Marketing Launch + Training Package builds your marketing for you, sets it up correctly, and trains you and your team to run it with confidence.

Book a consultation →

Who this is for

This package is a good fit if you are:

A service business owner who wants a steady flow of new leads
A business that prefers to stay in control of its marketing instead of handing it off for good
An owner with a team member who can manage marketing once they're trained
A business that has tried ads before and lost money without clear results
A local business that wants to reach more customers in its service area
A business ready to invest in a professional setup that lasts

Signs you need this package

You know you need marketing but don't know which channel to start with
You've "boosted posts" or run ads without knowing if they worked
You get leads, but you can't tell where they came from
Your website gets visitors but not many calls or form submissions
You don't know which numbers to watch or what counts as a good result
You'd rather learn to do it right than pay ongoing agency fees

What's included

Marketing-Channel StrategyWe choose one main channel to start with, such as Google Search, Local Service Ads, Meta (Facebook and Instagram), or organic local content, based on where your customers are and what fits your budget.
Ideal-Customer and Offer Messaging ReviewWe make sure your message speaks to the right people and makes your offer easy to understand and act on.
Competitor and Local-Market ResearchWe look at who else is competing for your customers in your area and find ways to stand out.
Campaign BlueprintA clear plan covering your goals, audience, geographic targeting, budget, and the key numbers (KPIs) we'll use to measure success.
Landing-Page or Lead-Capture RecommendationsPractical advice to help your website or landing page turn more visitors into calls, form submissions, and booked appointments.
Conversion Tracking Setup or Tracking PlanWe set up tracking, or build a clear plan for it, so you can see which calls, forms, booked appointments, and qualified leads come from your marketing.
Initial Campaign and Account SetupWhere included in scope, we build and set up your campaign and accounts correctly from the start.
Ad Copy, Creative Direction, and Starter AssetsReady-to-use ad copy, creative direction, and starter campaign materials so you can launch right away.
2–4 Live Training SessionsHands-on sessions for you or your team covering how the campaign works, how to manage it, and how to make smart changes.
Custom Operating ManualYour step-by-step guide to running your marketing: what to check each week, which numbers matter, what to adjust, and what to avoid.
30-Day Post-Launch ReviewAfter a month, we review the results together, answer questions, and fine-tune the campaign so you move forward on solid footing.

Benefits

More qualified leads. Reach people who are actively looking for your services.
A professional foundation. Your campaign is built correctly from day one, so you avoid costly beginner mistakes.
Full ownership. You keep control of your accounts, your data, and your marketing.
No ongoing agency fees. Pay once for setup and training instead of monthly management fees.
Clear results. Tracking shows what's working and where your leads come from.
Confidence to manage it yourself. Training and a custom manual give you the skills to keep it running.
Smarter ad spending. Know which numbers to watch so your budget goes where it counts.
Support after launch. The 30-day review makes sure you're on track before you're on your own.

What you walk away with

A clear marketing-channel strategy
A complete campaign blueprint
Conversion tracking or a tracking plan
Ad copy, creative direction, and starter campaign assets
Landing-page or lead-capture recommendations
Live training for you or your team
A custom operating manual
A 30-day post-launch review

The outcome

Your marketing is launched, tracked, and generating leads, and you know how to manage it yourself. You get a professional setup without being tied to an agency.

Ready to Launch?

Get your marketing built the right way and learn how to grow it on your own terms. Book a consultation to find out which channel and plan fit your business.

Book a consultation →

You control the budget: Your business pays ad platforms directly and chooses its level of spend. PRYSM does not pay for or mark up your advertising budget.

03

FULL SALES SYSTEM

Lead-to-Close System

Turn more of your leads into paying customers

Getting leads is only half the job. Many businesses spend money to bring in inquiries, then lose them to slow replies, missed follow-ups, and no clear sales process. Leads end up in inboxes, sticky notes, and spreadsheets, and good opportunities get missed. The Lead-to-Close System connects your marketing to your sales process, giving you one organized way to track every lead, follow up on time, and guide people from first contact to a confident buying decision.

Book a consultation →

Who this is for

This package is a good fit if you are:

A business that gets leads but struggles to close them
A service business that relies on calls, quotes, estimates, or consultations to make sales
An owner who handles sales alone and needs a simpler way to stay organized
A growing business with a sales team that needs one consistent process
A business investing in marketing that wants to get more return from every lead
An owner who wants to sell with confidence without feeling pushy

Signs you need this package

Leads fall through the cracks or never hear back from you
You don't have a clear way to track where each lead stands
Follow-up depends on memory instead of a system
You spend time on leads who were never a good fit
Every salesperson on your team sells in a different way
You don't know your close rate or where deals are being lost
Selling feels uncomfortable, inconsistent, or stressful

What's included

CRM SetupWe set up a customer relationship management (CRM) system so all of your leads, contacts, and conversations live in one organized place.
Sales Pipeline SetupA visual pipeline that shows every opportunity and where it stands, so you always know what needs attention.
Lead StagesClear stages that define each step of the buying process, from new inquiry to closed sale.
Lead Qualification ProcessA simple way to find out quickly whether a lead is a good fit, so you spend your time on the right opportunities.
Lead Scoring SystemA scoring method that ranks leads by fit and interest, so you know who to contact first.
Follow-Up WorkflowA step-by-step follow-up plan that tells you when and how to reach out, so no lead is forgotten.
Sales ScriptsNatural, no-pressure scripts for calls and conversations that help you ask the right questions and guide prospects toward a decision.
Email and Text TemplatesReady-to-use messages for first contact, follow-ups, reminders, and check-ins, which save time and keep your communication consistent.
KPI DashboardA dashboard that tracks your key numbers, including lead sources, lead volume, response time, conversion rates, and closed sales, so you can see which marketing efforts actually produce revenue.
Sales PlaybookYour complete guide to how your business sells: the process, the scripts, the follow-up steps, and the standards your team follows.

Benefits

More closed sales. Turn a higher share of your existing leads into customers.
No more lost leads. Every inquiry is tracked, followed up on, and accounted for.
Faster response times. Reach leads while they're still interested.
Better use of your time. Focus on the leads most likely to buy.
A consistent sales process. Everyone on your team follows the same proven steps.
Confident, no-pressure selling. Clear scripts help you guide conversations without feeling pushy.
Clear visibility. See where every deal stands and where sales are being lost.
More value from your marketing. Get more return from the leads you already pay to generate.
Easier growth. A documented system makes it simpler to train new team members.

What you walk away with

A fully set-up CRM
A sales pipeline with defined lead stages
A lead qualification process and scoring system
A follow-up workflow
Sales scripts
Email and text templates
A KPI dashboard
A complete sales playbook

The outcome

You have a connected system that turns leads into customers more consistently. Your marketing and sales numbers live in one place, every lead is tracked, every follow-up happens on time, and your sales process is clear, repeatable, and built to grow with your business.

Ready to Close More Sales?

Stop losing leads you've already worked hard to get. Book a consultation and let's build a sales system that fits the way your business works.

Book a consultation →

Built for independence: We do not lock you into a proprietary CRM. We help identify practical third-party options that match your needs and budget.

HOW WE THINK ABOUT REVENUE

Every Recommendation Has to Work in the Real World.

We focus on the parts of growth that businesses can see, understand, and use day to day. Instead of adding tools for the sake of it, we build around the decisions and actions that matter.

01

Attract

Help the right prospects discover your business through the channels that fit your market.

02

Organize

Give leads, conversations, notes, and next steps one clear place to live.

03

Convert

Use qualification, timely follow-up, and sales workflows to keep opportunities moving.

04

Retain

Stay connected after the sale, track what drives revenue, and create reasons for customers to come back.

A CLEAR PARTNERSHIP

What You Can Expect From PRYSM

Clear recommendations

You will understand what is recommended, why it matters, and what the next step involves before work begins.

Practical training

We explain and document the tools and processes so your team can run your revenue system in-house instead of depending on an outside agency.

Honest scope

We set up, train, and recommend. You retain control of your business decisions, budget, lead response, and day-to-day execution.

No promises we cannot make

No ethical provider can guarantee leads, sales, or revenue. Results depend on your offer, market, budget, response time, and execution.

Growth Is Not One Service. It Is One Connected System.

What Does Your Business Need Most Right Now?

Strategy + Clarity Package

Who this is for

Signs you need this package

What's included

Benefits

What you walk away with

The outcome

Ready to Get Clear?

Digital Marketing Launch + Training

Who this is for

Signs you need this package

What's included

Benefits

What you walk away with

The outcome

Ready to Launch?

Lead-to-Close System

Who this is for

Signs you need this package

What's included

Benefits

What you walk away with

The outcome

Ready to Close More Sales?

Every Recommendation Has to Work in the Real World.

Attract

Organize

Convert

Retain

What You Can Expect From PRYSM

Clear recommendations

Practical training

Honest scope

No promises we cannot make

Start With the Questions That Matter.